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Sold! Apple Buys 36,000-Acres to Produce Eco-Friendly Packaging

Apple partnered with The Conservation Fund to purchase 36,000 acres of forestland in Maine and North Carolina, which will be used to sustainably harvest materials that can be used for paper and packaging. “Apple believes that paper, like energy, can

AppleTimberland_lg
Apple partnered with The Conservation Fund to purchase 36,000 acres of forestland in Maine and North Carolina, which will be used to sustainably harvest materials that can be used for paper and packaging. “Apple believes that paper, like energy, can be a renewable resource,” writes Lisa Jackson, Apple’s head of environmental initiatives, and Larry Selzer, CEO of The Conservation Fund, in a joint statement released on Medium in April. “So Apple is striving to supply 100 percent of the virgin fibers used in its paper and packaging from sustainably managed forests or controlled wood sources.” Apple has long focused on such stewardship initiatives. The company recently announced that all U.S. facilities and operations were powered by 100 percent renewable energy. The Conservation Fund has developed an entirely new, private sector-based approach to conserving forests that relies on corporate and charitable funds to purchase and manage forestlands.

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Photo Credit: EcoPhotography

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Posted in Conservation, Feature, Maine, News Desk, North Carolina, Northeast, South, Timber

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