Land Report Auctions is open for business.
“We wanted to develop a targeted, one-stop-shop website dedicated to land auctions for our Land Report readers. We have established ourselves as the voice of an asset class, and it’s our goal to have all of our products — from our print magazine to our electronic newsletter — to be a direct benefit to those who follow The Land Report,” says Publisher Eddie Lee Rider.
The decision to develop Land Report Auctions was based on the growing popularity of acquiring land at auction. “The land auction business is doing great. More and more people are coming to auction,” says William Bone, president of National Auction Group in a recent issue of the Magazine of the American Landowner.
“The market for land is very liquid,” Bone adds. He credits this surge to investors who have withdrawn funds from shaky equity markets and are restructuring their portfolios to include land.
“The optimism is back in the market, especially for higher-quality land,” Rex Schrader of Schrader Auctions says.
Soft-launched in August, Land Report Auctions is now live and presently undergoing beta testing by many auction companies. The Land Report will be heavily promoting the new dedicated land auction site via its award-winning print publication, at LandReport.com, in the magazine’s monthly e-newsletter, at consumer and industry trade shows, and through targeted email-blast campaigns and with traditional SEO efforts.